11 Freunde
11 friends - magazine for football culture is a German football magazine. It was founded in 2000 by Philipp Köster and Reinaldo Coddou H. and appears in Berlin 11 FRIENDS publishing since 2005. On 1 June 2010, took the Hamburg publisher Gruner Jahr 51% of the shares. Publisher of 11 friends is Matthias Hörstmann, editor in chief Philipp Köster. Editorial office in Berlin.
Content and style
11 Friends deals with aspects of German and international football culture away from the game results. It tells stories about football and its fans, often in a humorous style. The magazine was one of the first publications to recognize the " reappropriation " of football by the intellectuals, which is dated to about the mid-1990s, and served the niche of self-confessed football fans and enthusiasts a sophisticated, literary coverage. The magazine sees himself in the tradition of English football magazines such as " When Saturday Comes".
The name of the magazine goes back to the German coach Richard Girulatis, the first time the concept of "elf friend " coined around 1920 on the football field. Later, the author Sammy Drechsel adapted the slogan "Eleven friends you have to be " for his eponymous children's book classic.
Within the German press pushes 11 friends on a thoroughly positive response. Thus, the mirror told the magazine "Germany's best fan magazine ," the Frankfurter Allgemeine Zeitung it deems " this country unique." The Berliner Tagesspiegel, published in the periodical designed by the 11- friends - special editorial pages, they referred to as the " something other kicker".
The magazine 11 girlfriends that deals with women's soccer, published as a supplement of 11 Friends since September 2009.
Media
11 Friends has a print run of 130 385 copies, 32 971 subscribers and a paid circulation of 80 976 copies (as of March 2012, IVW - audited). The newsletter is a monthly since February 2002, in the months of January / February and June / July still appeared to December 2005, a double issue, since is published monthly throughout. The August issue will be published as a special issue to start the season in the Bundesliga. An output usually includes 132 pages.
Comparable Magazine
The approach to the football to approach culturally away match results and match reports, as well ( Switzerland ), ballesterer and zero eight ( Austria ) followed in the German-speaking world of football magazines The deadly pass, TWELVE, where the last three magazines published later. As of 2005, the Olympia -Verlag tried to address ( among other things, editor of the kicker sports magazine ) with the magazine Around the same target audience. Round, however, was discontinued after the issue 4/2007 due to low sales figures again. Moreover, appeared from 2006 to 2008, the English magazine FourFourTwo with a German edition, but sales fell short of expectations, even this magazine was discontinued with the issue 3/ 2008.