66°NORTH

66 ° NORTH is an Icelandic manufacturer of outdoor and functional clothing. The company is owned by the filmmaker Sigurjón Sighvatsson. The name refers to the Arctic Circle in 66.56 ° N latitude, the tangent Iceland 's northern border with the island of Grimsey.

66 ° NORTH was founded in 1926 by Hans Kristjansson, who created clothing for Icelandic fishermen. In the 1960s it expanded its product range to work and leisure clothing for use in cold climates. The brand became one of the most popular in Iceland, the Wall Street Journal once described as the Islands ' national clothing manufacturer ". In recent years, saw 66 ° NORTH, however, increasingly face competition from other Icelandic brands and manufacturers of similar products exposed. The company's headquarters is in Gardabær.

By 2004, was 66 ° NORTH outside Iceland hardly known. Meanwhile, the sales territory includes the U.S., Canada and some countries in Europe. The Icelandic origin is used in the marketing of garments, referring to the harsh climatic conditions of the island deliberately.