Advertorial

An advertorial - formed as a portmanteau word from English- advertisement (' ad ') and editorial (, editorials ') - or Adverticle ( for advertisment and article) or advertorial is the editorial presentation of an advertisement that will give the appearance of an editorial article. The advertorial is one of the instruments of communication or advertising methods that are clearly advertising or public relations can not be assigned.

According to German press law but a clear separation between editorial content and advertising must be made, that is, the advertorial must be labeled as an advertisement. This is in practice, however, often not the case.

The advertorial is just recently becoming popular, because the reader is ready to take on advertisers to a much greater extent, since he receives the advertising content within its usual editorial environment (see sales PR). The Frankfurter Allgemeine Zeitung explained on their website to their example: " advertorials enable advertisers to present their content in the look and feel of FAZ.NET. Thus, our users also extensive product functions in the familiar world are explained by FAZ.NET. "

Advertorials take especially in the print and the online sector sometimes on trains from surreptitious advertising.