Arvato services
Arvato AG is headquartered in Gütersloh, North Rhine-Westphalia is an internationally networked outsourcing provider. The company is a wholly owned subsidiary of Bertelsmann Group and is a 270 subsidiaries and more than 63,000 employees in over 35 countries, the largest business process outsourcing service providers.
Arvato is an acronym. ar stands for the Latin word ars, art, especially for variation, t for technology and o for organization.
- 4.1 Social Media Monitoring
Corporate Structure
Arvato is organized into strategic market units that serve specific industries or markets. This market units include services related to the creation and distribution of printed materials and digital storage media, as well as data management, customer care, CRM services, supply chain management, digital distribution, financial services, professional and custom IT services, and direct distribution of educational media.
In January 2012, the gravure company (magazines and commercial printing ) Prinovis Ltd. was. Solved & Co. KG from the arvato composite and integrated at Bertelsmann.
Performance areas
The services of the company include various services related to creation, CRM, Customer Services, E -Commerce, Finance, IT, Print, Replication and SCM.
Creation
In Business Creation arvato offers cross-media concepts that are channel-specific processed and designed specific target groups. The services include tasks of strategic and operational marketing such as design, creation, film, event and campaign management, social media and direct marketing, data services and content management and multi-channel corporate publishing.
CRM
In the area of CRM arvato CRM programs in the form of customer clubs, loyalty programs, premiums solutions for consumers, and incentive programs for business partners as well as multi-channel CRM and loyalty services. Many large companies have their customer services arvato conduct, including for example Lufthansa.
Customer Services
The Customer Services at arvato services include a global call center network that cares about the care and counseling, and complaint management and technical support and back-office services to the customers of various companies.
E -commerce
Arvato operates e- commerce activities and provides integrated customer service, marketing, store design, IT, logistics and financial services and the development of an online shop with frontend and backend and takes care of the physical and digital end -to-end fulfillment - to services for the implementation of a multi-channel strategy.
Finance
Finance services with an efficient risk and receivables management is another power module at arvato. It includes risk assessment, billing and settlement, securing receivables and pre-financing up to the recording of the payment or other debt of a claim. The commercial customer support operates arvato for the sectors mail order, e-commerce, credit services, insurance, energy, transport, IT and telecommunications, health and public administration. Furthermore arvato operates with its subsidiary informa Insurance Risk and Fraud Prevention GmbH, based in Baden -Baden, the warning and information database Uniwagnis for the Federation of the German insurance industry. The database is a "black list" of policyholders, report the damage to property, for example, three within two years or the total loss of a vehicle.
IT
IT services arvato include planning, development, implementation and operation and maintenance of standard software and industry-specific and individually developed IT systems which link business processes with each other and improve the control of processes. Among other things, the business unit arvato Systems has been active in this area. The IT systems integrator, in addition to the implementation of standard software to custom-developed solutions. The focus is arvato Systems on the industries of trade, logistics and shipping, manufacturing, media, and care and management. In addition, also data center services, so-called " Infrastructure Services " are offered. On 1 March 2012, the perdata Society for Information Processing mbH was taken, based in Leipzig, which has its focus in the utility industry. With 2,000 employees at 25 locations worldwide, arvato Systems generated sales of over 265 million euros in 2011.
The services of arvato in the print include service and advisory services to the printed product. This includes prepress services, digital printing, Bogen-/Rollen-Offset-Druck, letter shop services and the sourcing of print production, distribution and marketing activities, web-to -print solutions and further processing and personalizations.
Replication
In the Replication arvato offers solutions around CDs and DVDs. Worldwide produced arvato daily more than six million volumes in all popular formats. These include services such as digital and physical fulfillment, digital distribution in any format and media asset management, storage and processing or restoration of photographs, packaging and shipping services, and digital rights management.
Supply Chain Management
As a service provider in supply chain management arvato offers solutions for various distribution channels. These include central logistics solutions, and coordination of all activities through a network of national, regional and local logistics centers. Arvato services are order management and order picking, forward and reverse logistics, repair services, spare parts logistics, warehouse and transportation management and scalable infrastructure.
Direct Marketing, address trade, debt collection services, assignment of receivables, credit reports
Through its subsidiary AZ Direct GmbH arvato is one of Germany's largest suppliers to the address trading and broking. These activities are supplemented by collection services, assignment of receivables and credit reports of the subsidiary arvato infoscore GmbH. With these two companies arvato is one of the heavyweights in the respective markets. In parallel, the parent company Bertelsmann SE & Co. KGaA, a joint venture with Deutsche Post AG, the German Post Adress GmbH & Co. KG. This company offers, inter alia, originating from the redirection orders Deutsche Post AG relocation addresses marketed.
Indicators
As of December 31, 2012
Criticism
Social Media Monitoring
With the social media monitoring arvato online services offers companies to observe the communication in relevant forums, blogs and communities and to discuss an influence. Quote: " arvato online services, full-service provider of online marketing and loyalty services, has expanded its portfolio to include social media monitoring. Companies thus have the opportunity to observe relevant forums, blogs and communities and to monitor the presentation of its own portfolio and images on the net. For negative results arvato online services advises its customers in the development of target-group specific marketing actions that contribute to improving the image. " In a blog entry arvato online services has been criticized for" streamlined Comments on specific issues " to worry. Some commentators of the entry stressed, however, that they were observing social media channels for sense.