Asics

Asics Corporation is a globally operating Japanese sports shoe and apparel brand, which was founded in 1949 in Kobe, Japan from Kihachiro Onitsuka under the name Onitsuka Tiger. The company makes about 1.6 billion euros and has about 5,350 employees, spread over a main companies and 14 Japanese and nine foreign subsidiaries.

Today Asics is the fifth largest brand in the sports shoe market with offices around the world. Annual sales in Germany is about 85 million euros. The development takes place in Kobe in the research and development center. The first shoe, the Onitsuka developed in 1949 was a basketball shoe. The brand has traditionally been its special focus in running athletes.

In 1977 the company merged with two other sports company and got its current name, derived from the Latin phrase Anima Sana In Corpore Sano. This means in German something like: " A healthy mind in a healthy body". The quote is in modified form to the Roman poet Juvenal back: Orandum est ut sit mens sana in corpore sano ( Satires X, 356 ) means: " one should question that a healthy mind in a healthy body is praying. "

The hallmark of the so-called Asics Tiger Tripes and ∂ before the Asics logo.

Asics offers shoes in the field Running, Indoor, walking, tennis, fitness, handball, football, children and clothing lines to.

Asics Sports Shoes

Sales of sports shoes in a marathon runner fueled by Waldemar Cierpinski business in Hall, 1990