Basking in reflected glory

Basking in reflected glory (English, short BIRG, German, mutatis mutandis: bask in the success of others ) is a social psychological phenomenon. It describes the individual tendency to associate through social comparison with the successes of others (see upward directed comparison, theory of social comparison ) in order to increase one's self -esteem. Basking in reflected glory can then be triggered when one's self -esteem is threatened, for example, by a failure ..

The Basking in reflected glory was Cialdini et al. (1976 ) is first examined. In the study, students were in the experimental condition "failure", which was prepared by the default unsolvable tasks, a tendency to associate themselves verbally with their own football team, when the team had worn a victory ( "we won " ), and to distance themselves verbally from her if she had suffered a defeat ( " the lost " ), as compared to a group of students in the experimental condition "success" in the simple tasks were solved.

Basking in reflected glory was by Tesser (1988 ) incorporated in his model the maintenance of self-assessment.