Beiersdorf
Line
- Stefan F. Heidenreich, CEO
- Pöllath Reinhard, Chairman
Beiersdorf AG is a publicly listed global German consumer goods company based in Hamburg -Eimsbuettel, the ag majority owned maxingvest, a holding company of family heart is. Among other things, include brands such as Nivea, Tesa, Labello and Elastoplast to Beiersdorf AG.
History
The company was founded in Hamburg in 1882 by pharmacist Carl Paul Beiersdorf and taken over in 1890 by Oscar Troplowitz. The story of Beiersdorf begins with a patent of the pharmacist Paul C. Beiersdorf March 28, 1882. Therein developed by him, novel method for the manufacture of medical plasters is described. This date is considered the founding date of the company Beiersdorf.
Troplowitz launched in 1911 the first stable grease and moisturizer in the world under the name Nivea on the market after it had already sold a 1906 white soap.
On April 1, 2001, it was founded with its headquarters in Hamburg with BSN an independent subsidiary. As a joint venture between Beiersdorf (Hamburg) and Smith & Nephew ( London) BSN acted on the business field of wound care, orthopedics and Phlebology. BSN Medical in Germany in 2004 employed 350 and 3,400 employees worldwide. The turnover was 504 million euros and operating profit of 70 million euros. For spring 2006, BSN medical has been sold for 1.03 billion euros to the investment company Montagu Private Equity.
2003 With the establishment of Beiersdorf Shared Services GmbH (BSS ) the outsourcing of IT and accounting departments in another subsidiary. The BSS acts as an internal IT and accounting service provider and partner throughout the Beiersdorf Group and acts as an independent company. Currently working at its headquarters in Hamburg 275 employees worldwide of over 350
In the same year, ended a two-year takeover battle. The participation of the buyers and competitors Procter & Gamble could be prevented by a so-called Hamburger solution. A consortium led by Tchibo Holding AG (now maxingvest ag ) bought by Allianz 19.6 percent of the shares and increased its stake to 49.9 percent, while the Alliance retained 3.6 percent. The city of Hamburg belonging HGV Hamburger Gesellschaft für Asset and Investment Management Ltd. acquired an additional 10 percent of the shares of the former Alliance and sold it after about three years. 7.4 percent bought Beiersdorf reset itself three percent were given to the Beiersdorf pension ( old-age and survivors' Troma Foundation ). Previously, the Hamburger policy had feared, Procter & Gamble could leave the company bleed and only exploit the marks, after the U.S. company the necessary 75 % of the shares of a company restructuring, among others had acquired through the acquisition of Allianz shares. In June 2009, the Alliance stated that they have their share of last 7.2 decreased to 2.88 percent.
The 1984 Soap Factory accepted fully Hirtler in the southern Baden Heiterheim was sold as part of the restructuring of the Group for the year 2006/ 2007, however, the work remained supplier of the product line of toilet soaps.
On 22 December 2008, Beiersdorf AG was included ( DAX) in the German stock market index.
Group structure
Beiersdorf AG with its two divisions Consumer and tesa (since 2001 independent subgroup ) is the umbrella brand manufacturer of many branded products and cosmetics products, including Nivea, Labello, Elastoplast, Eucerin, Florena, 8x4, atrix or tesa.
In December 2010 it was announced that the company separates under a new brand strategy of the brand Juvena and Marlies Möller hair care products. Both brands will be continued by the Austrian Troll Cosmetics.
The head office is located in Hamburg, more German sites are Baden -Baden, Berlin, Emmerich am Rhein, Hanover, Offenburg and Waldheim. The location in Vienna will be expanded as the headquarters for Central and Eastern Europe.