Bernina International
Bernina International AG (formerly Fritz Gegauf AG ) based in plug Born in Switzerland is a sewing machine manufacturer, founded in 1893. The origin of the company lies in the invention of the hemstitch sewing machine in 1893 by Karl Friedrich Gegauf. The developed until today sewing and embroidery systems allow the sewing, embroidery, quilting and overlocking.
- 2.1 Company Profile
- 2.2 Target group
- 2.3 sales
- 2.4 Production sites
- 2.5 subsidiaries
- 3.1 Timeline
- 3.2 model ranges
History
1890-1926: Karl zag, and the invention of the hemstitch
The beginnings of today's Bernina International goes back to Karl Friedrich Gegauf, the already discovered as a child his passion for art. After graduating, he worked in the embroidery machine factory in Rorschach tree. In 1890, Karl Friedrich Gegauf started his own business with embroidery and mechanical workshop for the production of which he invented Monogram embroidery machines in slot Born in Switzerland. Together with his brother, Georg Karl Friedrich Gegauf Gegauf headed the company "Gebrüder Gegauf ". Invented in 1893 by Karl Friedrich Gegauf the first hemstitch sewing machine; thus were able to 100 stitches per minute stitches. In 1885 a major fire destroyed the workshop of the brothers Gegauf completely, only the prototype of the hemstitch sewing machine could be saved. End of the 20s came in the textile industry to the artificial silk, which was not suitable for hemstitching. In the course of thought Karl Friedrich Gegauf, as some work in the production of artificial silk could be done with machines, such as the Fitzen (limiting the yarn strands ). He drew up plans for a Fitzmaschine and set up a new workshop for their construction. Shortly before but the first machine could be established, Karl Friedrich died Gegauf. His sons Fritz and Gustav took over the company and produced, among other things Fitzmaschine.
1926-1947: Fritz Gegauf and the development of the first household sewing machine " Bernina "
Fritz Gegauf, one of the sons, Karl Friedrich Gegaufs, already reported in 1919 the patent for the " Wotan - hemstitch " which was another international success for the now " Fritz Gegauf " mentioned company. He took over in 1926 after the death of his father and his brother Gustav factory management. In these times of economic crisis of the 1930s Fritz Gegauf teamed up with the embroidery factory Brütsch & Son in St. Gallen, who also was in the red. By the end of 1932, they developed the first household sewing machine, which they called Bernina. On 26 October 1937, the twenty -thousandth machine left the factory tatting. In 1938 he brought the first zigzag sewing machine Bernina and 1945, the first portable zigzag sewing machine in the world to market. Until mid-1963 one million Bernina zigzag sewing machines was produced in Steckborn - commonly, the company has since been called the " Bernina ".
1959-1988: Odette Gegauf - Ueltschi, the Anstecknähfuß and fully automatic sewing machine
Odette Ueltschi been familiarized since 1959 with the support of her father Fritz Gegauf with the leadership of the Bernina and took over after the death of her brother in 1965, the company's management. Since 1954, Bernina sewing machines with the patent of a presser foot that one only needed to plug in, for sale, which also had a feature that allowed the semi-automatic sewing buttonholes. Other important developments came under the management of the company by Odette Ueltschi - Gegauf to market: 1963 appeared the first Bernina sewing machine with patented knee- activated presser foot lifter, followed her first Bernina 1971 with electric foot control, which for 11 years has established itself as a top model. After developing the model 930 in 1982, which decreed the first time on a stretch stitch function and a particularly powerful engine, the first fully automatic Bernina 1130 sewing machine was a next major step in the development of the sewing machine technology.
1988-2009: Hans Peter Ueltschi and the first sewing computer, the expansion of markets and the expansion of production
Hans Peter Ueltschi took over the leadership of the company in 1988 after his mother Odette Gegauf - Ueltschi. The leadership of the company in sewing machine technology, it further strengthened. So he rang with the Artista 180, the first sewing computer, the computer age in the company has also been built next to the main plant in Steckborn production in Thailand. To take account of the trend of internationalization and the success of its own brand, the Fritz Gegauf AG was renamed under Hans Peter Ueltschis lead in Bernina International AG. Following on from the successful Bernina model 830 from the 1970s was published in 2009, the Bernina 830, Bernina 820 and 15 patents were registered in total on the new Bernina 830.
Business
Company Profile
The Bernina International is an independent family. The company develops, produces and distributes high-quality goods and services for the textile market, primarily Haushaltnäh and embroidery systems and nähverwandte products. The market performance is aligned to the needs of textile creation in the areas of embroidery, quilting, home textiles, garments sewing and crafting.
Target group
Mostly creative sewing enthusiasts, but also designers realized with the sewing and embroidery systems, the Bernina sewing machines their creative ideas.
Distribution
The Bernina International serves 80 markets worldwide business to business relationships. Thus, there is a strong network of independent dealers and not direct sales by the company to the customers worldwide. The sale takes place both in multi -brand stores, ie in multi-brand environment, and mostly in Switzerland in mono -brand stores, in which only the 300 articles of the Bernina Textile Group are sold.
Production sites
The Bernina plants are located in plug Born in Switzerland and in Lamphun, Thailand.
Subsidiaries
The Bernina Textile Group is a global group of 15 companies and operates in around 80 countries. Subsidiaries are located in Australia, Belgium, Germany, Japan, New Zealand, Netherlands, Austria, Switzerland and the USA. The subsidiary Benartex based in the USA sells printed textiles, in particular quilt fabrics. The subsidiary develops and markets OESD embroidery designs. The Company Brewer focuses on the distribution of dry goods, primarily in the United States. A further subsidiary, Melco Embroidery Systems, manufactures one - head and multi-head embroidery machines and embroidery software.
Models
Timeline
Aurora 440 QE
Artista 730
B 550 QE
B 580
B 750 QE
B 780
Model series
Manual sewing machine manufactured by Fritz Gegauf.