Beter Bed

Beter Bed N.V. is an international trading company from the Netherlands. The company deals with bedroom furniture and all the associated products and is the market leader in this industry in the Netherlands. Since 1996, shares of Beter Bed are N.V. traded on the Amsterdam Stock Exchange. Beter Bed N.V. However, not one of the 25 companies that make up the AEX index is calculated.

The company's headquarters is located in Uden in the Dutch province of North Brabant. Beter Bed N.V. divided into various retail chains that operate in several European countries and have over 1064 branches, and different market segments, from cash-and -carry products to exclusive bedroom furniture, serve. Also, can Beter Bed by the subsidiary DBC develop and produce their own mattresses.

The Beter Bed Holding is the employer of 2227 full-time employees, spread over seven countries.

Corporate Structure

History

The company was founded in 1981 under the name of Beter Bed in Uden. Shortly thereafter, the first three bedroom stores opened. At the time, a new and unknown phenomenon in the Netherlands bedrooms specialty stores, as this segment of the market was then dominated by large department stores and housing specialty shops. The idea to offer high quality goods and an unfolded against a range of low price proved itself and was the starting point for all future activities Beter Beds. The company's growth in the second half of the 80s began.

1986 its own production facility for the production of MDF boards under the name Bedden was en Bedden BV built in Uden. Later came more production through the purchase of two factories in Poland, Ecowood (1994) and Inter Wood (1996 ), were added.

The IPO of Beter Bed Holding N.V. took place in 1996. Shares of Beter Bed Holding NV are traded on the Amsterdam Stock Exchange ( EUR Next). In the same year was added by the purchase of the company Dormael, a retail chain, which was directed to the higher market segment, another company the company. The following year the company Beter Baby was founded, with the aim to gain market share in the trade of baby furniture and accessories. At the same time acquired the company Beter Bed DFC Comfort, with Beter Bed thus secured the sole agency rights for orthopedic mattresses and pillows of this company in the Benelux.

After a year of construction, a new administration building and a new central warehouse with a surface area of ​​16,000 m² was purchased to be the expanded company and the planned future expansion and the concomitant need for justice in January 1997 in Uden.

In the second half of the 1990s the company Bedden dump was founded, whose goal is to provide the market with cheaper goods than discounters. Since 2005 it operated under the name BeddenREUS.

In 1998, the first settlements Beter Beds were opened in Germany. At the same time, the company expanded by purchasing the German firm mattresses Concord, based in Cologne on, which at the same time the spread of this company to Austria, Switzerland (1998), as well as in the Netherlands ( 1999), and France and Italy was initiated.

The corporate structure changed in 2000. Bedden and Bedden The company was sold and the subsidiary Dormael converted into a franchise business. Beter baby was rejected after a management buy -out. Mark Diks, the founder Beter Beds, resigned from his position as CEO, and joined the Supervisory Board of the holding company, from which he retired in the first half of 2002. The positions of Chairman is perceived by Frans Geelen since 2001.

2001, the activities of the subsidiary DFC Comfort were terminated and a new company, DBC International, which deals with the development, marketing and sales under its own management developed mattresses.

In the same year the number of all Beter Bed NV was falling branches 555

In 2002, the attempt of a company takeover took place through an offer to buy shares at a price of 16 euros. The acquisition suggested, given the insufficient amount of the offer and the simultaneous uncertainty of funding, lack.

2003, all branches of the daughter mattresses Concord in France and Italy were closed.

In May 2005, the last production facility, the company InterWood was sold in Poland, in 2004, after the Polish company Ecowood had been closed. The move away from its own production plants was the result of a change in the existing company strategy. From this point on, the focus was placed back on the core activities of the company, namely the trade with bedroom furniture. So in June 2005, the first branch of Slaapgenoten, a company formed from the merger of all since 2000, acting as a franchise corporate offices of the company Dormael were opened and announced in September of the same year, the takeover of the Spanish retailer El Gigante del Colchón, which at that time with 20 offices in the region was represented by Barcelona. End of June of 2009, the number of branches of El Gigante del Colchón to 47, spread over the entire region of Catalonia and the region around Madrid.

In December 2005, the activities of the subsidiary Beter Bed Germany has ended. The branches of Beter Bed Germany were reopened as branches of mattresses Concord.

In October 2006, introduced a second concept for the sale of mattresses in Germany with the opening of two branches under the name Mattress Sale ( MAV ).

In September 2007, the first branch of the subsidiary mattresses Concord was opened in Belgium. Meanwhile mattresses Concord is there seven offices.

In December 2008 the first Polish branch of mattresses Concord was opened under the name Materace Concord in Warsaw. The opening of new offices in Poland is planned, and was realized with the opening of two more branches in 2009.

On 14 April 2009 it was announced that Frans Geelen would retire from his position as CEO at the latest in April 2010. In a press release of 9 October 2009 Anbeek tone was presented as his successor in this function the public. Sound Anbeek took office on March 1, 2010. On 23 April 2009 it was announced in a press release, CFO Ric van der Woude had accepted a position in another company. Since 1 September 2009, Duncan van Hoeve assumes the role as CFO of Beter Bed Holding.