BiFi (snack)

BiFi was until 2014 a trademark of the Unilever Group. As of March 2014, it heard as the sister brand Peperami the U.S. company Jack Link's.

Originally designated BiFi only the first product of the current range of products, a mini- salami snack. Meanwhile, there are 15 different variations of this product. The name BiFi is a derivative of the English adjective " beefy " ( fleshy ).

History

The BiFi brand was founded in 1972. First and initially only product was the classic BiFi, a mini salami. BiFi has a brand awareness of 95 percent. Today 15 products are sold under the brand name BiFi.

BiFi is also available in Austria, Switzerland, Belgium and the United Kingdom (under the name Peperami ).

In February 2014 Unilever sold the sausage brands BiFi and Peperami to Jack Link's, the process will be completed in March.

Manufacturer

Although the BiFi brand is marketed under the umbrella of Unilever in Hamburg, the production is still held by the company in the Bavarian Creates Ansbach. After 1989 Creates meat works were incorporated into the Union of German food Werke GmbH, BiFi was henceforth incorporated into the range of Unilever.

Products

As of January 2013, the following products are available under the brand name:

• BiFi original
• BiFi Original XXL
• BiFi pepperoni
• BiFi with poultry
• BiFi roll
• BiFi Roll XXL
• BiFi pepperoni roll
• BiFi rolling grain
• BiFi Minis
• Carazza
• Carazza XXL
• Ranger
• BiFi on bread - Original ( cold cuts )
• BiFi on bread - Hot ( cold cuts )
• BiFi on bread - pepper ( sliced ​​)
• BiFi Hot ( " 1972-2012. BiFi The sharpest in 40 years. " )

From 2002 to 2009 also included BiFi Balls and 2006-2007 BiFi Rustic on the product range.

Periodically brought out Unilever Limited Editions of the brand BiFi. These included BiFi Firestick, BiFi Halloween and Party BiFi kick. The three editions were fitting to the theme designed packaging.