BigChampagne

BigChampagne is an American market research institute based in Beverly Hills, California. The company was founded in 2000 and is privately owned.

This company has the User Data Tool BCDash developed to keep track with the help of music and video data for improved marketing purposes in the Internet. This proprietary software allows the gathering of information on the size of the exchanged film, music and data searches. Here, BigChampagne has specialized in the observation of various file sharing such as Kazaa or eMule. Information about the file sharers are not to be collected. The various file sharing networks are tapped by the company and determined using the IP addresses of file sharers the type of data, the data volume and the region. Through the experience with the help of this tool market research information, interested companies can track the online use of music and movie data. Based on these data can be made, for example, a statistic of a particular artist to work out a better marketing strategy. BigChampagne shows how the popularity of file sharing can be used advantageously for the music and film industry.

The determination of the distribution of music and movie data is associated with a large amount of time. BCDash control individual stats from iTunes, Yahoo Music, AOL and Wal -Mart into a single statistic to establish the number of individual illegally popular movie or music data based on an estimate and to generate therefrom a "hit list ". This information sold BigChampagne to the music and film industry. With the gained data companies are helped to improved placement and marketing their products, because the collection of data is done separately for different regions, among others. This information can lead to improved marketing strategy because, for example, in the regions concerned in local radio stations popular artists can be better positioned or an increase in sales can be promoted through advertising.