Bilz y Pap

Bilz and Pap are the two most popular and best -selling domestic, carbonated and non-alcoholic soft drinks in Chile. Bilz y Pap is used as a combined marketing name of these two drinks.

The 1870 emigrated to Chile Bayer Andrés ( Andrew) Ebner Anzenhofer ( 1850-1905 ) brought due to the international success of Friedrich Eduard Bilz ' Naturopathy 1902 in Chile with his cervecería Ebner a non-approved generic version of Bilz -Brause on the market, a red lemonade with strawberry flavor called Bilz, which was not based on the original recipe.

During the lippische merchant and drinks expert Franz Hartmann, The Bilz -Brause produced in Germany, in 1905, developed the new name Sinalco because of the many imitators, Ebner stayed with the name Bilz. In the same year 1905 Ebner died of cancer and his cervecería was continued by his son. In 1907, Ebner attached to the later Chilean Compañía de Cervecerías Unidas ( CCU) at the time the largest Chilean bottler, 1916 his company was completely taken over and continued production.

Pap, originally called Papaya Rex imitation, was brought to market in 1927, it has a papaya taste. Bilz now has a taste artificially produced.

From 1970, the advertising of the two sodas was summarized, culminating today in the popular Chilean marketing phrase "the world of Bilz and Pap " ( " El mundo de Bilz y Pap "), a fantasy world of two extraterrestrial figures, the red Bily is Bilz and Pap yellow Maik ( Bily y Maik ) embodies.

The company, which also holds the license for bottling Pepsi in Chile, now also sells the diet places Bilz and Pap easy easy, moreover, as a third variety Kem with pineapple flavor.