Block programming

Blocking is the daily broadcast of certain series or similar program content behind the other, to keep the migration as part of the audience flow in the planning of radio and television programs as low as possible.

General

The anglicism blocking comes from the English "block programming", with which the design is meant by program blocks. When planning the radio program the transmitter eighth world that largely go as far as possible the transitions from one episode to another topic without abrupt changes vonstatten content. Related types of programs should be sent contiguously in sequence. It uses the same genre should be maintained in chronological succession of broadcasts, so a similar target group composition can be achieved.

Program strategy

The radio stations were an important model for the TV also with regard to the formation of program blocks. The latter is even more favored by blocking because of visualizability. If a movie is shown, for example, during prime time, the encounters a larger public interest, it is very likely that this audience is on the same channel also looks at the subsequent feature film. Other examples are the Court rails on RTL Television and Sat.1, which replaced the former talk show rails. In the absence of this program harmonious flow, the risk of Abwanderns of audience to other stations is very large by zapping. In particular, private television stations want to bind their relevant target groups after the end of a program to use the ratings also for future commercials can.

Demarcation

Blocking differs from stripping in that, while parked at stripping on certain series or similar program content, but they are always aired on the same time slot.