Campbell Soup Company

The Campbell Soup Company is a U.S. company in the food industry. It was founded in 1869 by the fruiterer Joseph A. Campbell and the cooling device manufacturer Abraham Anderson. The name was originally Joseph A. Campbell Preserve Company. The operation presented nonperishable food, canned ago, especially vegetables, soups and meat.

History

1896 Anderson left the company after Joseph Campbell & Co said. Began in 1897 the German -born John T. Dorrance, who had studied at the University of Göttingen, among other things, to work as a food chemist for the operation. He developed a new process for the preparation of soup concentrates, which contained only half as much water as before. Soup was by then in the United States not as popular as in Europe. 1898 received the doses for the first time their characteristic red and white label. Campbell's soups were, however, a market success, also because of the low price of 10 cents per can. The product was introduced in 1900 at the World Exhibition in Paris and was awarded a gold medal in recognition of which is still mapped to the cans.

Campbell Soup invested from the beginning in an advertisement, to make the products known. The company also published its own cookbooks with recipes for our own preserves.

The characteristic red and white logo of the brand was also used Andy Warhol as inspiration for his famous " Campbell 's Soup Cans ", 32 images of Campbell's Soup cans of different flavors on canvas, with which he in 1962 played his first exhibition at the Ferus Gallery in Los Angeles.

In 1979, the company Eugen Lacroix was taken. Today Lacroix is a well known brand of Campbell. Likewise, you took over in 1996, the German company Erasco, which continues today as Campbell's Germany GmbH, the brand name Erasco is also used further.

The company had 24,000 employees in 2006 and achieved a turnover of more than 7 billion U.S. dollars.

In 2011, the number of employees had dropped to 17,500.

2013 Campbell was known their European operations ( Campbell Europe) to want to sell to the financial investor CVC Capital Partners, based in Luxembourg. Campbell Europe generated in 2012 a turnover of around 400 million euros and employed 1,300 people.

Among the brands of the company include not only Campbell's, Blå Band (Sweden, Finland), Devos Lemmens (Belgium ), Erasco ( Germany ), Liebig (France), Pace, Pepperidge Farm, Arnott's, V8, ragù (Finland) and Royco (France, Belgium and Indonesia).