Carlo Biscaretti di Ruffia

Carlo di Biscaretti Ruffia ( born August 24, 1879 in Turin, † September 7, 1959 in Ripafratta, San Giuliano Terme, near Pisa ) was an Italian industrial designer and graphic artist. He became known as an automotive pioneer and designer of the historic Lancia logo.

Life

Carlo di Biscaretti Ruffia Conte and was the son of a senator who was a partner of Fiat. 1896 Carlo initiated the first car race in Italy Turin- Asti - Torino and founded two years later, the Automobile Club di Torino, who also served as the output instead of driving licenses. In 1904, he completed his law studies, but worked only for a body builder and later founding the development office "Studio Tecnico Carlo Biscaretti ", where he also designed vehicles for Itala and also wrote articles in professional journals. Since 1933, he put on his own collection of historic vehicles, which forms the backbone of the Italian national automobile museum today. The logo of Lancia goes back to an encounter with the two years younger Vincenzo Lancia, who had come to help when Carlo di Biscaretti Ruffia had been left with his Benz.

• GP rider before 1950
• Automotive pioneer
• Lancia
• Italian
• Person (Turin )
• Born in 1879
• Died in 1959
• Man