Céline (brand)
Céline Céline and S. A. is founded in 1945 in Paris fashion company, which is internationally known for upscale women's fashion and accessories such as handbags and shoes since 1994 and is part of the French luxury goods group LVMH.
Company History
The company was founded in 1945 by Céline Vipiana (* 1920) and her husband Richard originally. Than shop for exclusive children's shoes in Paris The main business area was located in the Rue de Malte, near the Place de la République. After a short time more branches were opened. 1950 drew Raymond Peynet for Vipianas a logo in the form of a red Elefantens. In 1959 the product range was extended to women's shoes. With elegant ladies moccasins, the small company made a name. In 1964 perfume ( Vent Fou, no longer available ) for added range, 1966 leather goods such as handbags, gloves and belt. With the entry into the Japanese market, international expansion began. 1967 opened the first Celine boutique in Paris's Saint Germain-des- Prés. Prêt -à- porter fashion by Céline there since 1969. Céline Vipiana propagated in the 1970s, at a time when women still wore dresses mainly, blouses skirts and practically - elgante women's fashion, which she called " Couture Sportswear". Richard Vipiana During this time, invented the logo in the form of a stylized Sulky for Céline. In the early 1970s, the U.S. market was opened; a boutique on Rodeo Drive opened in 1976. Casually elegant sportswear fashion for women from Paris sold in the United States very well. In 1973, following the shape of the links of the chains shut-off to the Arc de Triomphe around two opposing C's been established as a logo, which is used to this day.
The Dior owner Bernard Arnault acquired Céline 1987 for 2.7 billion francs, closed the founder family Vipiana from the company and continued the architect Peggy Huynh Kinh as a chief designer. From 1994 to 1996, the brand was integrated into the LVMH Group, the Arnault launched since 1989. In the 1990s there was a men's fashion line of Céline Céline called Homme with ready-made clothing, which was discontinued in 1997.
In 1997, the American fashion designer Michael Kors by Arnault Céline was hired as chief designer and gave the brand, for example, by association with Hollywood stars new shine. The products designed by Céline Kors handbags were box-office hits worldwide. In 2004, the Italo - American fashion designer Roberto Menichetti, who had brought the Burberry brand previously back on track, the creative lead at Céline. The brand lost in a row again to appeal to the young, female target group. 2005 or Miss Céline second line was Menichetti, who left the company back in the same year, introduced ( now ceased ). On Menichetti the Croatian stylist Ivana Omazić followed as head designer, which also was not able to Kors ' success. 2006 Golf Fashion was launched by Céline. Since 2008, the British fashion designer Phoebe Philo is the successor of Omazić. For Philo, who had previously made acclaimed design work at Chloé, Céline, a studio in London was established. Philo initiated a radical reboot at Céline and let remove all stocks of the old collections. The perfume business, which had existed in the early 2000s of moderately successful women's and men's fragrances, has been set. In Philo the selling prices for Céline articles were increased, the sales figures rose again, and Céline mode was minimalist, elegant, cool and modern. For her performance at Céline was awarded Designer of the year 2010 Philo by the British Fashion Council.
Céline had in the late 1980s, over 85 boutiques worldwide. The state in 2010 had 130 Céline stores in Europe, North America, the Middle East, Japan and China. To the best selling product belongs the bag Cuir de Sulky for the coveted handbag models of the house is in some cases waiting lists. In 2010, sales of the brand Céline was estimated at 200 million euros (LVMH published for its brands, no individual sales).