Chief Marketing Officer

The term Chief Marketing Officer (CMO ) is the English name for the main person responsible for marketing a business. He is responsible for the areas of product and pricing policy, and communications and distribution policies. The CMO is usually a member of the Board or the management and records responsibility for strategy development and brand management.

A native of the American or Anglo-Saxon name, sits down - due to globalization and internationalization - more and more as a job title in the German speaking through.

The role of the CMO is to be seen with primary or shared responsibility in the areas of sales / marketing, product development, Vertriebswegmanagement, public relations, pricing, market research and customer service.

• Chief Officer
• Marketing