Choice Hotels

Choice Hotels International is a holding company of the hotel industry. The holding has the marks of several hotel chains. Choice Hotels International is one of the largest licensors in the property industry worldwide.

Financial Information

The company's headquarters is in Silver Spring in Montgomery County in the U.S. state of Maryland. The company is listed since 1996 on the New York Stock Exchange under the symbol CHH.

The Germany office is in Munich.

More than 6,300 hotels with over 500,000 rooms in more than 35 countries worldwide are among the franchisees of the company. In Europe Choice Hotels Europe is represented by nearly 500 hotels under the brands Comfort, Quality and Clarion. Choice Hotels Europe in Munich manages a total of more than 70 hotels in Germany, Italy, Switzerland and the Czech Republic.

History

The company was founded in 1939 as Quality Courts United, to the seven owners had joined forces with motels in North Carolina and South Carolina. Later the name was shortened to Quality Inn. Without demand certain standards or compliance on the part of the licensor hotels were included as a franchise partner. This differs from the Quality Inn hotel chain Holiday Inn, which called for from the beginning the observance of numerous minimum standards and guidelines ( for example, about the room size or additional services) at any location of their chain. Quality Inn also allowed for existing hotels as franchisees.

With the launch of the franchise model in 1973, the company renamed in Quality International. A few years later there were only 38 hotels in corporate property and about 300 hotels as franchisees in other people's property.

1982 created the new Quality Inn Brands Comfort Inn and Quality Royale and ordered individual hotels these new segments. The company grew strongly in the 1980s and 1990s. 1987 Quality Royale was renamed in Clarion and the first hotels with rooms of different quality levels (Comfort Suites, Quality Suites ) introduced.

In 1988 the company introduced the inexpensive brand Sleep Inn, which provided for a single area layout and furnishings for new hotels. The Company Friendship Inn, Rodeway Inn and Econo Lodge were adopted in the early 1990s, the company was changed to Choice Hotels International. The Friendship Inn houses were later assigned to the brands Rodeway Inn and Econo Lodge.

In the late 1990s, the apartment hotel brand MainStay Suites and the bonus system was introduced Choice Privileges for guests who are often guests of the various houses.

As an extension of the Clarion brand, the Clarion Collection brand was created, consisting of historically significant and service-oriented houses which provide elaborate facilities at affordable prices for the customer.

In January 2005, the new Cambria Suites brand was introduced for new hotels with rooms all comfort classes, end of 2005, twenty hotels in planning the opening of the houses in Boise, Idaho, and Savannah (Georgia ) is planned for early 2006. In September 2005, the suburban hotel chain Extended Stay was acquired with 67 houses.

Brands

Built on the foundation of the brand Quality Inn for mid-range hotels, Choice Hotels today is the worldwide franchisor of hotels, sold under the trademarks Cambria Suite, Comfort Inn, Comfort Suites, Comfort Inn by Journey's End (formerly Journey's End Motel ), Quality Inn, Quality operate Suites, Sleep Inn, Clarion Hotel, Clarion Collection, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn. The brands Friendship Inn and Quality Royale / Quality Courts have been merged into Econo Lodge / Rodeway Inn and Clarion and the Quality Inn.