Collaborative Planning, Forecasting and Replenishment

Collaborative Planning, Forecasting and Replenishment ( CPFR, engl.Abk. ), Literally collaborative planning, forecasting and inventory management, refers to a logical development of the Efficient Consumer Response concept with the basic idea of sharing and pooling of information on manufacturer and trading page to distribution and marketing.

On the basis of the market is forecast to joint planning created, adapted the production and storage of the actual demand and flow of goods and sales promotion activities to be coordinated. The consumer is intended to be the focus of collaboration again.

CPFR differs from the previous ECR concept in that the improvement processes can not be done unilaterally but only in a true collaboration. There must be the will to exchange data not only, but also to measure the improvement of data quality. Another difference is that the previously necessary for a successful implementation of ECR ​​critical mass no longer has to be achieved; for the success of CPFR, it is sufficient for a commercial enterprise, without forming larger expenses together with a manufacturer forecasts. CPFR is the ECR strategies do not replace, but use the experience and supplement working practices in order to achieve a new level of cooperation.

Through CPFR whip effect ( bullwhip effect) is reduced in a value chain.