Corporate communication

The term corporate communication generally includes the organizational communication profit - oriented organizations (companies ). The blurred in practice term is often used synonymously with business-related PR. However, it also includes the Internal Communications and market communication.

Distinction between and overlaps

Within the communication, social and economic sciences, there are different approaches to corporate communications. While corporate communications within the Communication Studies in the equivalent parts of public relations and marketing is differentiated, organize marketing-oriented approaches under the public relations marketing. The organization theory and the theory of corporate governance accentuate contrast, the internal or external organizational communication.

Overlap of the concept of corporate communications arise with the English Corporate Communications. Allows a management function for communication in the corporate governance is meant. The differentiation from Business Communication is not unique. This term includes a partly electronic business processes, sometimes it covers the Conduct interviews with staff, the facilitation of meetings, negotiations with customers, suppliers and consultants or the presentation of projects and successes.

Theories of Corporate Communications

Corporate communications Bruhn

Stricter conditions for communication, a significant increase of the communication range as well as the information overload of recipients led to the development of concepts of integrated corporate communication.

Integrated Corporate Communications denotes the

• Time
• Formal and
• Content

Integration of all communication activities and tools.

By integrating the efficiency and effectiveness of corporate communications is to be increased on the basis of a unified data platform.

Corporate communications Lies

January Lies defined corporate communications ( corporate communications ) as part of the concept of corporate governance that characterizes the reputation ( reputation ) with the help of perception management.

Corporate communications Zerfaß

Ansgar Zerfaß meant by Corporate Communications all communicative actions of organizational members with whom a contribution to the task definition and fulfillment is done in for-profit business entities.

The model of differentiated Zerfaß corporate communications in three areas:

• The organizational communication, which usually takes place between the members of a company in direct communication and includes the whole process of service delivery,
• Market communication in which it comes to the coordination processes between suppliers, customers and competitors as well as
• Public relations or public relations, which takes care of the company's integration into the socio-political environment and has above all the image in the eye.

Study of Corporate Communications

The study of corporate communication under different names and with different priorities ( corporate communication, communication management, organizational communication, public relations ) is offered at various universities and colleges in Germany. The offers differ with respect to the organization ( Vollzeit-/Teilzeit ) (Bachelor, Master), admission requirements and with respect to the participating teachers.