Côte d'Or (brand)

Côte d'Or is a Belgian chocolate brand. The Belgian Confisier Charles Neuhaus did register the mark in 1883. In Belgium some 600 million Côte d'Or products are consumed annually.

History

In 1870, Charles Neuhaus opened a chocolate factory. The name Côte d'Or was then registered on 24 April 1883 as a brand. The logo is from the year 1906, initially alongside the elephants even a palm tree and three pyramids were seen. 1931, the Côte d'Or brand was registered in the USA. Côte d'Or was then initially acquired by Jacobs coffee, which later turn bought by Kraft Foods. During the Second World War there was a shortage of supply, which is why the company had to halt production for several years.

Name

The name is derived from the Gold Coast (French Côte -de- l'Or ) in West Africa, where it was cultivated since the 1870s by Tetteh Quarshie cocoa. From there, Neuhaus moved large quantities of cocoa beans. This connection is also visible in the original logo of the chocolate brand, has a strong resemblance to the flag of the former British colony of the Gold coast.