Creme 21

Creme 21 was a cosmetics brand from Henkel, which is now a standalone product. She became famous in the 1970s by an advertising campaign which for the first time showed bare skin according to the manufacturer. The original idea for Creme 21 has emerged in the late 1960s against the background of changes in the existing distribution channels of cosmetics.

Cosmetics and toiletries were until then only in specialized stores, that is, in drugstores and department stores, available. Along with the emergence of the modern forms of distribution of the food trade (supermarkets / hypermarkets ) called Henkel 1967, the project " Food retailing cosmetics " into life. The aim was to develop various products, in particular for self-service. The brand was created cream 21

The color orange was like the plastic pot for modernity. The number 21, the then age of majority should express that the cream for young and old, so for the whole family is there.

Creme 21 disappeared mid-1980s, the West German market. Nearly 20 years later, the entrepreneur Antje Stickel acquired the 21 mark cream from the previous owner Henkel brand and founded the Creme 21 GmbH in Bad Homburg. In a small team managed the contractor to re- position the brand in the market. In addition, other varieties of cream 21 came on the market, such as sunscreen.