Customization
Customizing ( customize to English = adjust, the correct English term is customization) is the term for the adaptation of a product series to meet the needs of a customer.
- 2.2.1 Software
- 2.2.2 Social Gaming
- 2.3.1 food
- 2.3.2 Animal Feed
Term
Customizing is a anglicism which is used mainly in the German -speaking world. It is derived from the English word customer, that customer from. Customizing means to adapt a product to the individual wishes of the customer and can be translated in German as personalization, customization of a product or product customization. This can be done in a single product out, but is implemented more widely for several years on industrial products in the mass market. Find the actual manufacturing of the customized product with mass production techniques instead, it is called mass customization. The most prominent form is the pre -customizing, ie selecting the adaptation, based on defined criteria. Another variant is the self -customizing, in which the customer makes a change in the active product.
Product Groups
Objects
Rolling stock
Customizing for vehicles improves the performance, but also all other requirements of owners, huge on the installation sound systems on the implementation of style ideas on how the optical design of a van in the knight or pirate style using Paintbrush and accessories, through to conversions for hunters how the installation of mounts for hunting rifles and a tub for killed wild game.
It differs according to the type of vehicle scooter: Custom Scooter, Motorcycle: Custom Bike, Car Custom Car. Also license plates are a type of vehicle customizing.
Since the 1950s, there are in the U.S., a Kustom Kulture. Various subcultures influenced the Kustom Kulture and were influenced by it: rockers, mods, scooters Boys.
Furniture
The personally perceived quality of life of people has a large dependence on the environment in which he lives. The apartment plays a central role. The need to bring this one's individuality expressed, led to the trend of personalized furniture. These are among many pre -customized products, such as printed Stool by timbered house, the possibility of self -customizing as the chair of modules Chair.
Others
In the last few years have seen the Internet an ever- expanding range in the products, individually designed, can be ordered. This ranges through its own perfume, to custom-made sneakers and jewelry. Also in musical instruments individualized musical instruments can be purchased. Depending on the interpretation of the term can also be tailored to customers' craft activities, such as tailoring of clothes, be understood as customizing.
Virtual goods
Software
The adaptation of software can program changes ( custom programming ), by setting parameters ( parameters ( computer science ) ) made or to configure, so the selection of modules ( module (software) ) affected.
In large projects, the effort for the adaptation of the software and the adaptation of the organization to the standard software can be very high. The adjustment can be done either in-house or by a service provider, which often is also the manufacturer of the software.
In the area of ERP software such as SAP ERP is meant by customizing any customizations that are possible without programming. All further extensions are considered as modifications for which the manufacturer can not accept any responsibility.
Social Gaming
In addition to traditional software, there is also the internet virtual goods that can be adapted to the customer requirements. As a well-known example is the browser game called Farmville, in which the appearance of objects in the game can be changed.
Food
Food
For several years, a Individualierungstrend apparent in food. Meanwhile, over the Internet can be a wide variety of foods ( cereals, juices, tea or coffee, jam, chocolate and gummy bears ) according to his individual design. The industry's growth in this area is enormous. According to information from the industry pioneer who mymuesli GmbH, one has seen " seven-figure sales " in the first fiscal year 2008.
After starting the industry pioneer mymuesli GmbH more Customized food suppliers started in Germany until May 2011 57. Of which had about 1/5 of the set operation.
Animal feed
Also in the field of animal nutrition products are created to the pet, making it possible to respond to the imputed nutritional needs of animals. The U.S. market is a pioneer with Red Moon Custom Petfood. Also on the German market, several providers are now represented " as a fast growing company which futalis GmbH is identified that produces amended by the insertion of personal requirements of an animal dog food on the nutritional needs. "
Packaging
Some providers of mass-produced goods, such as personal care products or chocolates offer to print on the packaging with an individual picture. This form of customizing is especially offered for typical gift items