Dateline

As in heading an introductory information is referred to at the beginning of a message or a press release, especially in journalism.

Journalism

In general, the Spitz brand indicates the location from which the message originates: Berlin. German Chancellor Angela Merkel has spoken strongly for a coalition with the FDP after the federal election in September. One speaks therefore in this case from a placemark. Traditionally, the place is specified, at which the reporter was staying. Increasingly, however, also the place is mentioned in the media at this point, at which the events occurred without the reporter himself was there. This can be a sensitive issue, especially in the war coverage. The U.S. financial news agency Bloomberg that came therefore during the Iraq War in the criticism, then abolished the placemarks and announced plans to make the location information in the message text and under the message clearly.

Components of the Spitz brand can also be the initials of the author or the name of the news agency from which the message originates.

The date on which the message was written or published, may be part of the Spitz brand: New York, July 28 (Reuters) - Booming businesses in the capital market provided Deutsche Bank after two years of financial crisis, billions in profits. Useful may be the dates especially in publications on the World Wide Web, where individual messages over a longer period are available.

Spitz trademarks are used especially in newspapers, news agencies and the radio. In radio news, the Spitz brand also makes the beginning of a new topic clearly and thus supports the structure of the newscast.

Scientific literature

Even in the scientific literature, especially in textbooks, Spitz brands are commonly used. Scientific publishers recommend their authors partly to use this long as a complementary means for structuring sections, because it makes it easier to find the required data.

This Spitz marks consist of a keyword, a short phrase or question at the beginning of paragraphs, which characterize the hereby initiated and usually also the following paragraphs to the next Spitz brand or until the next heading. This Spitz brands end with a period, as far as a question mark or the like is not required. They are set in the same font and size as the text, but bold and italics at the same time in more modern works (eg pressure set statement Springer Verlag, Berlin and Heidelberg).

Other meanings

Sometimes the term Spitz brand is also synonymous with roof line used in the newspaper sentence: a short keyword before the actual title, the message roughly sorted thematically.

• Journalism
• Typography