Digital agency

An Internet Agency ( also web agency, Eng. Interactive Agency ) is a specialized services to businesses, which assumes the planning, design, programming and maintenance of websites, blogs, and other digital communication channels on behalf of clients.

The orders vary greatly in cost and time scale and can be both project as well as budget allocated - often after a sales pitch (pitch). In addition to large agencies (more than 50 employees, partly linked to international agency networks ) there are a variety of micro-enterprises, which are operated in some cases only in a secondary activity. More discriminating and hence for the customers decision characteristics are - besides the quality of the work - the scope and depth of consultation, the available know-how and finally the price (or fee ).

Internet agencies develop online - oriented marketing and business concepts that may go significantly beyond just website design. Subjects are then inter alia, content management systems, online shops, newsletter systems, web monitoring and integration of external databases, such as product, membership or customer databases.

Often internet agencies put the online -related part of integrated marketing concepts around or take more specialized tasks, such as online marketing, search engine marketing, search engine optimization and mobile marketing.