Fairy (brand)

Fairy is a hand dishwashing detergent of the U.S. consumer goods company Procter & Gamble.

Introduced and known the Fairy Ultra brand was the Villarriba and Villabajo - commercial in 1992. It replaced the product Spüli. In Spain, the detergent was introduced under the name Fairy in 1991, the Spanish commercial served as the basis for the German version.

By Procter & Gamble in the course of an international standardization of products by brand Dawn: In 2000, the Fairy brand was ( Elf Fairy, English) (English:, breaking dawn ) replaced. The strategy proved to be a miscalculation. The market shares of Procter & Gamble in Germany fell back dramatically. This led in September 2003 to the reintroduction of the brand Fairy.