Geico

The U.S. company Government Employees Insurance Company known under the name Geico is an auto insurance company and a 100 % owned subsidiary of Berkshire Hathaway.

2006, Geico more than 7 million policyholders who held a total of more than 10 million policies for cars, trucks and other motorized vehicles.

Geico is generally a direct insurance, contracts etc. directly flush with the policyholder by phone or Internet.

In the field of Car Insurance Geico is the largest U.S. direct insurers. In addition, the company also has a few insurance agencies that are often located in the vicinity of U.S. bases.

History

Geico was founded in 1936 by Leo Goodwin and his wife Lillian Goodwin to give auto insurance directly to federal government employees and their families.

Advertising

2007

Geico has made some original promotional films by high performance on U.S. television. These include the Gecko Advertising, Neanderthals advertising ( Caveman ) and the 15 -minute online advertising. The general slogan is " fifteen minutes Could save you fifteen percent or more on car insurance" (15 minutes can give you 15 % off or more on your car insurance).

The Geico Gecko Commercials is an animated gecko has become the mascot of the company.

The Neanderthal advertising was so successful that a spin-off series for the ABC network has been developed. In this advertising Neanderthals are shown that for air travel, using your mobile phone or work as assistant directors and are constantly confronted with the general public perception of Neanderthals high backwardness. The advertisement ends with the slogan " Geico: So easy a caveman could do it" (: So easy, even a caveman could Geico ).

The 15 -online - advertising parodies typical nonsense Youtube Videos and ends with the slogan "There 'may be better ways to spend 15 minutes online" ( There are better ways to spend 15 minutes online).

In an article published in 2010 commercial Warren Buffett had the typical stage outfit by Axl Rose, lead singer of the rock band Guns N 'Roses, with and thus achieved, especially in the U.S. media considerable resonance.