Gemba

Gemba or Genba (Japanese现场) is a Japanese term meaning " the real place " or "the real place ". Frequently Japanese police call the crime scene, or even Japanese TV reporter reporting the location of the gemba. In economic life is with gemba the place of the value referred to - in the production of, for example, often the factory floor; alternatively, each production site (eg, construction ), each sales shop, or the location of the customer interacts directly with customers are referred to as gemba.

In Lean Manufacturing is the idea of Gemba that all problems ultimately are directly observable, and the best optimization approaches thus locally - can be developed - the Gemba. For example, can be cited as methods for this Gemba walk or management By Walking Around ( MBWA ), where management is looking directly at gemba by observations after optimization. Glenn Mazur has coined the term within Quality Function Deployment (QFD, a quality assurance system for new products, where the production has not yet started ). This is the core idea that for absolute customer orientation must be visited gemba of the customer to capture the real needs.

In quality management at Gemba the idea that in the event of a problem, the engineers have to take action on the spot in order to understand the full impact of the problem. Unlike focus groups and surveys Gemba visits are not fixed but highly interactive and situational.

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