Grupo Modelo

Grupo Modelo is a Mexican company with headquarters in Mexico City. It is in stock index Índice de Precios y Cotizaciones (IPC ) on the Bolsa Mexicana de Valores listed.

The company operates as an international beverage company, was founded in 1922 as Cerveceria Modelo. The most well-known distributed by Grupo Modelo brand is Corona.

The Belgian company Anheuser -Busch InBev owns 50 percent ( non-voting ) in Grupo Modelo. End of June 2012 announced that Anheuser -Busch InBev, to take over the remaining shares for 20.1 billion U.S. dollars.

Grupo Modelo Breweries

The Cerveceria Modelo, founded in 1922, went on 25 October 1925 in production. From the beginning, she managed the counterparties located in the neighboring State of Mexico Toluca y México traditional brewery to make market share in dispute until 1935, the brewery was founded in 1865 finally completely took over.

Major expansions arrive in 1954 with the acquisition of traditional breweries Pacífico in Mazatlán, Sinaloa, and La Estrella in Guadalajara, Jalisco. Thus, the Grupo Modelo became the largest brewer in Mexico and has remained so to this day.

In the 1960s, the construction of new breweries such as Cerveceria Modelo del Noroeste the (1961 ) was followed in Ciudad Obregón, Sonora, Cerveceria Modelo de Guadalajara of the (1964 ) in Guadalajara, Jalisco, and Cerveceria Modelo de Torreón the (1967 ) in Torreón, Coahuila.

In 1979, the Cerveceria Yucateca in Mérida, Yucatán, adopted ( concluded in 2002 ) and also with the building of the Compañía Cervecera del Trópico in Tuxtepec, Oaxaca, started their production started off in 1984.

In 1991 he was the establishment of the Compañia Cervecera de Zacatecas in Calera de Víctor Rosales, Zacatecas, is brewed in the since 1997.

2007 began construction of the Compañía Cervecera de Coahuila near Piedras Negras. There 2010 beer has been brewed since March

Grupo Modelo beer brand

  • Corona Extra: the best-selling beer in Mexico City was developed by the Cerveceria Modelo in Mexico. It has been brewed since 1925 and is one of the world's leading export beer, which is sold in over 150 countries.
  • Estrella: Estrella was developed by the Cerveceria in Guadalajara and is now brewed by Cerveceria Modelo de Guadalajara of. It is originally a local beer that was hard to find outside of the state of Jalisco, but is widely distributed throughout Mexico.
  • Leon: the dark-colored beer was brought in 1900 by Cerveceria Yucateca in Mérida on the market and traditionally marketed primarily in the southeast of Mexico. Since closing this brewery in 2002 and relocating to another production facility, the beer can also be found in central Mexico.
  • Modelo Especial: Pilsner was 1925, the first mass produced brand of Cerveceria Modelo in Mexico City. It is now the best-selling to Corona beer of Grupo Modelo and also the best selling cans of beer in Mexico.
  • Montejo: Pilsner was brought in 1960 in memory of the city's founder, Francisco de Montejo on the occasion of the 60th anniversary of the Yucatecan brewery in Mérida on the market.
  • Negra Modelo: brewed since 1926 and referred to as " the elite of the beer ." It is the best-selling dark beer in Mexico.
  • Pacífico: the traditional Pilsener Cerveceria del Pacífico the brewed since 1900. It is named after the Pacific Ocean, on the coast of the city of Mazatlan, home of the brewery is located.
  • Victoria: Pilsener is since 1865, originally sold by the Cerveceria Toluca y México and is the oldest brand of Grupo Modelo.
Types of business entity Mexican Stock Exchange Corona (beer) Mexican Revolution
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