Haglöfs

Haglofs is a Swedish manufacturer of outdoor equipment and claims to be the largest industry in Scandinavia.

History

The company, which operates under the umbrella of the Haglöfs AB was founded in 1914 by Victor Haglöf in a log cabin in the Swedish town of Borlänge Torsång in the community. Haglöfs initially fabricated exclusively backpacks. Was focused until the end of the 1980s the Swedish market, the company, so since there was a rapid expansion has begun. Meanwhile there are subsidiaries in Finland, Norway, Denmark, the United Kingdom and Germany. Office of the Germany headquarters is Kempten in the Allgäu. In 2001 the company was bought by the private equity company Ratos AB, which is for about 100 million euro gave to Asics 2010.

Figures

Sales of the Haglöfs Holding amounted to 2008 495 million Swedish crowns (then around 45 million euros ), compared to the previous year, an increase of 15.7 percent. EBITA in 2008 was 53.4 million kroner, an increase over the previous year to 31.5 million.

78 percent of sales were generated in 2008 with the sale of clothing, another six percent with shoes. 16 percent of sales were attributable to other outdoor gear, including backpacks, sleeping bags, tents and more. In the Nordic countries 65 percent of sales were achieved, 31 percent in the rest of Europe and four percent in Asia.