Haruurara

Infobox last modified on 7 December 2007.

HaruUrara (Japaneseハルウララ, dt gentle spring ) is the name of a completely unsuccessful and extremely popular racehorse in Japan.

HaruUrara was born in 1996 in Hokkaidō. The weak foals that time could not find a prospective and remained in the possession of Sugita farm that it then a former jockey, Dai Muneishi announced. Mare lost after another in the sequence 100 race. In 2003, she should be brought to the slaughter because of the lack of success, but her coach stood up for them. The enthusiasm and participation of countless people who had the horse now closed in her heart, did their action and HaruUrara was spared this fate. The public had the impression that the mare had always been at the horse race their best.

HaruUrara became a media star with time. On a range of merchandising emblazoned her image, there are T -shirts with the text Never give up and made ​​of her tail hair lucky charms sold; also in a commercial for Kirin beer they can be seen. In the same film, which tells about her life, HaruUrara takes over the lead role.

Because of its popularity, the courts of the racetrack are always sold out when it is running, what the previously highly indebted horse race organizer Kochi saved from ruin.