Heeb

Heeb - The New Jewish Review was published in New York, in 2001 in Brooklyn, NY magazine, founded, in English that exists now only in blog form. The media sees itself as a pop culture magazine and articulates a new Jewish, self-mocking and reflected self, beyond religion, Holocaust literature and folklore.

The term Heeb was in the first half of the 20th century anti-Jewish curse word, comparable to the term Negro or nigger for African- American ( African American). As provocative reinterpretations of bedeutungsverschlechternden concept can be understood as a portmanteau composed of Hebrew and hip, a "hip Jews."

Heeb is about a reflection of the contemporary Jewish culture. In many articles is played self-deprecating and sometimes provocative stereotypes about Judaism and the Jewish society.

Areas of publication are sub-culture, culture industry, TV, radio, music, film and art; Target audience is a young, urban, left - anarchist, secular audience.

Heeb garnering positive reactions in the major media of the United States - from New York Times to CNN. The unconventional way to deal with the issue makers with the complex issues of Jewish identity debate, was praised.

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