IntelliTXT

IntelliTXT is an " in-text " advertising platform that is developed by Vibrant Media. It is an example of keyword advertising, a type of advertising in which a term is highlighted in the text, is linked via targeted advertising.

Technology

The webmaster inserts a script into the page, which is called the IntelliTXT platform. This script looks for specific keywords to associate with the right advertising. These words are usually double underlined and marked so. When you hold the mouse over such a term, a pop-up window that displays relating to this term in conjunction advertising appears.

The "advantage" of this technology is that the site remains clear and the advertising is automatically adjusted to the respective content. However, the text is harder to read because the pop-up window affect the flow of reading considerably. From Internet surfers is this - perceived as malware add-on and discussed accordingly in numerous Internet forums, as it can also be removed - usually unasked installed in the browser. The most cumbersome procedures usually help much, since an "Update " feature is included to reinstall the software every few days; in the browsers it can be - unlike other add -ons - just " disable " Remove not permanent. The only safe and permanent solution is to make the program find (which is usually disguised by some unsuspecting names) and through the Control Panel to uninstall. The fact that the removal was successful, indicated by the fact that it disappeared from the add-on list - not just " disabled " - is.