Jean-Claude Usunier

Jean -Claude Usunier is a French economist.

Life

Usunier is marketing professor at the " Ecole des Hautes Etudes Commerciales " ( HEC) (Lausanne, Switzerland ) and director of the " Institute of International Management of the University of Lausanne ( IUMI ) ".

Jean -Claude Usunier is the author of several books on marketing and culture. Among his works included, among others: International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross -Cultural Management Research.