John Fiske (media scholar)
Stanford H. John Fiske ( b. 1939 ) is a British media and cultural scientists.
With his essays and books, John Fiske made an important contribution to media and cultural studies; especially popular were his texts about television and books on popular culture, understand readings of the popular and pop culture.
Fiske considers in his writings a comparatively radical way of looking at pop culture - in contrast for example to Adorno's culture industry thesis - is to certify an active reinterpretation by the consumers, so that, for example, television, pop music or brand-name consumer in the game must be considered to cultural meanings as active and productive players; even in the mere consumption active participation and some is seen " subversive potential ".
Life
In 1963, Fiske Bachelor of Arts degree with honors from the University of Cambridge. In 1967 at the same university of Master of Arts.
From 1977 to 1981 he was Chairman test for media and communications subjects for O- Level and CSE of the Welsh Joint Examination Council. From 1979 to 1981 he was an advisor to the Audit Committee in London for "Advanced Level Communication " and later as an examiner in various committees at various universities in the UK and Australia ( Curtin University) worked.
Since 1982, Fiske is a member of various communication and scientific associations, especially in Australia. Since 1987 he was a professor in the Department of Communication Studies at the University of Wisconsin - Madison. The retirement took place in 2000.
Together with his wife, Lisa Freeman, he runs since antiques trade.
Quote
Have "news, at least potentially, already incorporated all the elements of popularity; they fight it to suit an ideology of professionalism. "