Justfab
JustFab, formerly Justfabulous is an online fashion and styling service, founded in Los Angeles in 2010 and manufactures and sells women's accessories such as shoes and handbags. JustFab is active since May 2012 on the German market.
History
JustFab was founded in March 2010 by Don Ressler and Adam Goldberg. In September 2011, Kimora Lee Simmons President and Creative Director of JustFab. In addition JustFab received a loan of 33 million U.S. dollars. Since then JustFab has given partnerships with Avril Lavigne and her Abbey Dawn collection as well Dereon by Beyoncé known. In July 2012, JustFab received further funding of $ 76 million.
In January 2013 JustFab announced the acquisition of the Subscription -commerce company FABKids. Furthermore, the Barcelona-based company " TheFabShoes " acquired in May 2013. According to the latest information from the sales of JustFab of 77 million euros in 2012 will grow to over 190 million euros in 2013 and has over 700 employees at locations in Los Angeles, Louisville and Charlotte ( USA) - Berlin, London and Barcelona ( Europe) active. The European share of the turnover is 30 million euros.
The Just Fabulous Inc. belongs to the group of companies Intelligent Beauty Inc. sister company of Just Fabulous, Inc. are active in the U.S. market Dermstore.com company that operates one of the largest online shops for Dermatological products in the U.S., as well as Sensa, the product in the field dietary supplement markets. All three companies have their headquarters at the site of El Segundo, California.
Membership
Users need to go through at the beginning of a style test, which provides information about the fashion preferences and thus enables a personalization of the offer by Justfab. Monthly get the registered user then new product suggestions based on their style profile. Creating this style suggestions is free. Users can compose new styles as often as desired.
When you first buy the registered customers can choose between a VIP and a guest membership. The VIP membership allows buying the products at a special price of € 39.95 - In return, the VIP member, the website must visit at least once a month and either buy any product or pause the membership - they do not do this you will be € 39, 95 charged by their filings with JustFab means of payment and credited to her JustFab account. Customers can be redeemed for products of this credit. Basic members can purchase the products at prices starting at € 49.95, but have for no monthly commitment.
Kimora: House of Fab TV show
In January 2013, the first episode of the TV show House of Fab was broadcast with Kimora Lee Simmons at the TV channel Style Network, in the U.S.. It comes in eight episodes to build up the company JustFab. The TV show is a continuation of Kimora Lee Simmons former TV show Life in the Fab Lane. Following the broadcast of the format in the UK in March 2013 followed in June 2013, the expansion in the German market on the transmitter E! Entertainment.
Criticisms
The unknown in Germany to date ( 2013) commercial policy of the "Subscription - Retailers ' encounters with some customers incomprehension and is controversially discussed in the press. For example, the topic JustFab taken up in September 2012 online magazine Stern. Especially the debit of the so-called membership fees is criticized there. Even in consumer forums, the topic of the illuminated " well-hidden " mode subscriptions the company and commented critically unchanged.