Le Bon Marché

Le Bon Marché is a Parisian department store in the 7th arrondissement, was established in 1838 by the brothers Videau. With the guidance of Aristide Boucicaut this department store took a pioneering role in the development of the European retail sector. Le Bon Marché is considered the first department store in the history and is today one of the best department stores in France.

History

1848, the couple Boucicaut rose as a partner at the brothers Videau and took over in 1852 the majority of the shares. They transformed the modest company with twelve employees within a few years in a large department store with a wide and deep range, fixed prices and intensive advertising. Boucicaut led as a promotional tool among others that time a new idea of collecting pictures. 1863 bought the couple from the family Videau who had concerns about the massive expansion of Boucicauts. 1869, there was a significant enlargement of the building with the assistance of Gustave Eiffel. This ( Émile Zola ) " cathedral of commerce " was commercially very successful and was therefore copied in 1855 from the Grands Magasins du Louvre. Their founders were Alfred Chauchard, Auguste Heriot and Charles Eugène Faré, with the support of the brothers Eugène Pereire and Isaac Pereire. 1856 followed by the establishment of the department store à la Belle Jardinière, the Magasins du Printemps (1865) and the Samaritaine (1869). These imitators and competitors settled on the rive droite at all, the right bank, while Le Bon Marche on the Left Bank dominated. The Boucicaut family settled here and the building opposite the Hôtel Lutetia, the only luxury hotel on the Left Bank.

1984, the department store of the group Moët Hennessy Louis Vuitton ( LVMH) has been adopted under Bernard Arnault. The Swiss ABM group (Au Bon Marché ) and the eponymous department store established in 1860 in Belgium have nothing to do with Boucicauts foundation (the name simply stands for "cheap" ).

From 1988 to 2010, Philippe de Beauvoir led the Parisian department store and developed it into a "High-End Department Store." The food hall " La Grande Épicerie " was more than 5000 products from around the world, the largest in Paris. He also led a regular cultural exhibitions on the second floor. For Beauvoir's successor Patrice Wagner was determined, who had previously led the largest German department store KaDeWe. Wagner is as I expand the luxury division of the department stores of LVMH at Karstadt Premium Group.