Link building

(Also known as link building ) link building describes the deliberate increase in the number and quality of backlinks, ie links pointing to a website. The link building is attributed to the field of search engine optimization ( SEO).

Objectives

By link building ostensibly has two objectives:

Operation

During the on-page or on-site optimization of a website structure optimization and content is used, the focus is in link building on the environment of each individual web site ( off-page optimization).

Link building refers to the deliberate creation of links pointing to my website backlinks. While in the past the number and strength of backlinks was crucial for a successful link building, most natural link growth is simulated nowadays. When organic link building, the number of backlinks and the associated domain popularity of a website naturally grows. The growth can own link through measures such as quality content (content), content-relevant and regularly updated information and PR activities are affected.

The artificial link building through targeted search engine optimization search engines act contrary to regular changes in the algorithm result. In this course are Web sites in a short time a large number of unnatural links were placed, transported in the search results to back or even entirely deleted in part from the index. Meanwhile, Google is able to detect artificial link structures as same networks, reciprocal link exchange, or participation in exchange and sales networks. Especially since Google Penguin update, which is directed against sites with artificial link profile, Google pays attention to an industry and topic usual link structure.