Lower third

As an abdominal binder or insert is called a televised display at the bottom, which explains the name and function of a person. An abdominal binder is usually appear shortly after a person has begun to speak.

This insertion is effected in the form of a strip is located in the lower third of the image. In this context, important information will be given to a person on this strip, for example, name, occupation, age or the function or party affiliation. This description should help to identify the person and to classify her said.

Further, there are archive or location inserts and UCS or report inserts. A local insert is a one-line display with the name of the place, which is shown, but can be seen in the image contents immediately. An archive insert has (usually top left) indicates that the material shown is not current; it is also possible to display a more or less exact date. A UCS insert gives the names of the parties to the film article, report, camera and editing. If the contribution from archive or agency material, the author will only be named ( report).

The appearance of such a display can vary greatly between the different television programs or television programs, given in addition to the on-air design of the transmitter and that of the program will be considered.

In the production process there is now a global program exchange. The signals are as neutral as possible, ie without lower thirds and logos, used as a so-called clean feed. The same applies for archiving.