Marina Rinaldi
Marina Rinaldi is an Italian fashion house that specializes in the creation of female clothing over size 42 and belongs to the holding company Max Mara Fashion Group.
History
The Marina Rinaldi brand was created in 1980 and got its name from the great-grandmother of the founding President of the Max Mara Fashion Group, Achille Maramotti, who led a tailor's shop in the city of Reggio Emilia at the end of the 19th century. The reference segment of the brand is the convenient sizes.
The lines of the collection
Over the years, followed by several successive Collections:
Advertising campaigns and testimonials
The communication campaign for Marina Rinaldi starts in 1981 under the artistic direction of Emanuele Pirella with the development of a precise communication concept: the idea of a clothing line that is able to meet the needs of women who are far from the fashion and fashion designers were neglected.
In front of the lenses of numerous fashion photographers, including Peter Lindbergh, Patrick Demarchelier, Arthur Elgort, Greg Kadel, and Craig McDean belong, present themselves over the years: Rosemary Mc Grotha, the first to the Maison from the season HW '96 her face lent; India Hicks, HW HW '98 to 2000; Isabelle Townsend FS '01 to '01 HW; Carré Otis from FS to HW '02 '03; Peekie in the HW season '08 and Kate Dillon interpreted the mark to the SS 2008 season and then again during the campaign FS '09, Tatjana Patitz by HW '09 to '11 and Candice Huffine FS FS FS '12 to '13.
For the MR Denim Collection Crystal Renn is the testimonial. At the Oscars 2012, the actress Melissa McCarthy wore a custom -made model of Marina Rinaldi.
MR Characters
In the nineties, Marina Rinaldi decides to present his lifestyle in a fashion magazine, which appears as an established fashion magazine. The result is 1991 MR Characters, the house organ of the brand, dedicated to the needs of curvy women. The first edition of this free, twice-yearly magazine was distributed in 1992 in the Marina Rinaldi outlets around the world with a circulation of 450,000 copies and was, French and Spanish into English.