Market saturation

Saturation is in economics the facts that the resources are exhausted in the steady state. The hallmark of an entering saturation is the approximation of the growth rate from a positive value to zero. This is depending on the model approach, for example, the demand for such production capacity.

When exhausting the demand equipment is so high with a good thing that the demand is determined only by replacement demand. The exhaustion of resources, no capacity is available, in order to increase the output.

The basic functionality is described in the last abstraction by the logistic function. Overlaying several such functions for example, leads to the hype cycle in which exhausted the euphoria and flagging demand.

Macroeconomic saturation

It could theoretically give, ultimately, a macroeconomic saturation, which is manifested in the fact that consumers their income - because no attractive goods and services are offered - not spend, but save. In fact, in real systems, the superposition of the saturation process only leads to a shift DERS Ressurceneinsatzes.

For a macroeconomic saturation there is no empirical evidence. At any rate increases in any country in the long term, the savings rate, which would be an indication of this phenomenon. So there can be no saturation, as long as the number of customers grows, or even as long as the demand change.

See also

  • Logistic function
  • Economic growth ( Limits to Growth )
  • Economics
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