Max Mara

Max Mara is an Italian designer brand for women's fashion. The Max Mara Fashion Group is one of the largest women's fashion manufacturer in Italy.

History

Achille Maramotti, an entrepreneur from Reggio Emilia began in 1947 to design designer fashion, and founded his own company in 1951, initially under the name Confezioni Maramotti. After a few years, the company name was changed to Max Mara. The name is a concept of art: ' Mara ' is derived from the surname Maramotti, 'Max' came from Count Max, a person from Reggio in the 1950s, the " seldom sober but always stylish " was.

Produce dresses has in the Maramottis tradition. Achille Maramottis great- grandmother, Marina Rinaldi, was already tailor and his mother, Giulia Fontanesi Maramotti, ran a tailoring school in Reggio. Achille Maramotti was one of the first who saw that the future of clothing lay in the mass production of clothes in designer quality. He was as anxious the Max Mara brand forward by employed individual, future well-known designers such as Karl Lagerfeld, Jean -Charles de Castelbajac, Dolce & Gabbana, Franco Moschino Narciso Rodriguez. The chief designer of the main line Max Mara is since 1964 the Italian Laura Lusuardi. In the 1970s the company was employing 400 employees and annually produced 35,000 coats. In the 1980s, the workforce consisted of 1,500 employees, and the collections were first presented in 1983 at the Milan fashion weeks. From the early 2000s came to the clothing segment, add a perfume division of the house Max Mara. Today, the company of Luigi Maramotti, the founder's son, is performed. His goal is noble clothing design that lasts. In Munich, the company opened in May 2013 to the latest charge within Germany, which was designed completely for a new store concept.

Group

At the Max Mara Fashion Group includes over 35 fashion brands, although Max Mara Women's clothing remains the core of the company. Other brands alongside Max Mara ( high-priced main line), for which some of their own transactions to be entertained, are Weekend Max Mara ( casual wear ), Sportmax ( sporting a second-line since 1969 ), Marella ( elegant fashion for women, since 1976), Persona (fashionable women's clothing in larger sizes ) Penny Black (young women's fashion, since 1978), iBlues ( fashionable women's clothing ) and Marina Rinaldi (after Maramottis great-grandmother named Oversized brand ). The trendy, youthful line of the group is called Max & Co.

The company remains in the hands of Maramotti family. In March, 2008, the Max Mara Fashion Group over 2254 shops in 90 countries. The workforce consisted of 4,500 employees. The proceeds of the Group in 2008 amounted to 1.25 billion euros, of which the Max Mara brand alone contributed 469 million euros. The consolidated net profit in 2007 amounted to 44.5 million euros in 2008 and 20.1 million euros.

In a former Max Mara factory in Reggio since 2007, the Collezione Maramotti housed, a private museum of Maramotti family for contemporary art. Together with the Whitechapel Art Gallery also will be awarded twice a year, the Max Mara Art Prize for Women since 2006, a prize for artists from the UK. Since 1994 the Giulia Maramotti Foundation, a foundation to promote youth.