Mekong Auto
Mekong Auto Corporation is a Vietnamese automobile manufacturer with headquarters in Ho Chi Minh City. The company currently employs 250 workers.
- 2.1 Investment and capital
- 2.2 Deposit ratio
- 2.3 Overview of the senior people on the position
History
The beginning
About the license granted by the Government 208/GP took place on 22 June 1991, the official company founding. Mekong car draws its vehicle parts from 36 countries and their parts supply secured through a variety of agreements and joint ventures. The work itself is concerned only with the assembly of CKD kits.
Unexpected stumbling blocks
Tich Chu Sung Kyun Moon Ngai, who was the Board Chair, was unhappy with the development of the company. The country was still in civil war-like states. Furthermore, the work was not in good condition and had to be renovated, which devoured large amounts of capital, while the production has not even started over again, he argued. Due to this situation, it was the Mekong car finally no longer possible to balance their finances and it threatened the bankruptcy. As a private company managed the Board Chair, however, to secure necessary governmental support, which then ultimately this barrier helped away.
Production runs to
Production in the Delta Car Factory began after this hurdle on 20 May 1992. Depending production year, the company assembled 175,200 units, this corresponds to a production of 480 vehicles per day. The first model was the Mekong Stars - 4WD, which was later manufactured under license as the Tata Sumo in India. Shortly afterwards, the Italian IVECO continued with the company in connection and sat down as a first foreign investor. In return for Mekong car now plays the import of IVECO vehicles to Vietnam. In June 1995, which with the Italian Fiat SpA came another joint venture to conclude, was agreed. In July, the assembly of the models Tempra and Siena was taken. In January 1997, another joint venture has been obtained from the SsangYong Motor Company. New to the program was now the large luxury SUV Musso, which was mainly for the party functionaries. The Stars - 4WD was removed from the program. In the class of compact SUV SsangYong Korando established for the.
Success and striving for improvement
As the first automobile manufacturer in Vietnam and now at the end of the millennium, but still reached success, to Mekong car set the goal to shape the consumer in the domestic market according to their own interests and to always produce the most modern automobiles by international standards. Since October 1999, upgraded Mekong cars to order around its vehicles for military and medical applications. In addition, the company operates since then as a general importer for many small and coach manufacturers. But also trucks of all types from renowned manufacturers are imported by the company to the home country.
In the journal " Mekong autofocus " the responsible press spokesman, the company has loyalty to the politicians and its consumer explained.
Introduction of customer service
Since 1999, Mekong Auto has a nationwide widespread dealership and service network. The parts supply is provided by a separate agency. Depending on the model, the company gives the customer 3 to 5 years warranty on its products. When purchasing a new passenger car in connection with the scrapping of old cars, granted the Vietnamese state even tax breaks and / or financial support.
The new millennium
Turn of the millennium, the company management decided on the establishment of further models. The old SsangYong Musso was replaced with the modified version for the domestic market and received the name SsangYong Musso Libero. The Fiat Doblò managed to go into production in January 2000 and showed both cars as well as in the commercial vehicle versions to be successful. Just over two years later Mekong car took the Fiat Albea on the market, which replaced the Fiat Tempra. Although the midsize sedan in the country was very popular, the company decided to replace the model. In the spring of 2004 continued Mekong car on a joint venture with the North Korean Pyeonghwa Motor Plant and announced to hand over the still existing with the SsangYong Motor Company. Into the model program based in the middle-class 7- seater Pyeonghwa Pronto DX were recorded, which is a sister model of the Chinese Dandong Shuguang and the North Korean Pyeonghwa Ppeokkugi corresponds II. In the commercial vehicle class, the company used for the PickUp Pyeonghwa Premio DX, which targeted companies, suppliers and farmers should respond.
Tensions with GM
In September 2004, the Mekong Auto Corporation presented its first independently developed vehicle, the Pyeonghwa Premio MAX. Chevrolet wanted to be present at the same time on the market of Vietnam with its Chevrolet Colorado for the first time. But both vehicles look similar, the two companies have committed to accuse companies espionage and make plagiarism of the other. So far, none of the companies have taken legal action. Between 2002 and 2008, the Premio MAX as a CKD kit under the name of FAW CA6460 zhongneng S7 as SUVs and FAW CA1021 Zhongneng Z7 was exported as PickUp in the People's Republic of China, then followed as HuangHai SG Plutus only as PickUp. Since 2009, the model in North Korea is marketed under the name Pyeonghwa Ppeokkugi 4WD.
More then
At the turn toward exchanged Mekong Car Fiat Siena against the new Fiat Grande Punto. 2007 Fiat Doblo and Fiat Albea have been removed from the program. Substitute for the established small car Fiat 500 and the midsize sedan Fiat Bravo. 2009 Premio DX was replaced by the technically revised Pyeonghwa Premio DX II. New in the line-up was recorded for the only model in the Pyeonghwa Pronto GS, which replaced the DX generation. Visually the GS corresponds to the Toyota Land Cruiser Prado 120 as newest model is mounted EQ 1020 Mini trucks of the type with box bodies for the local market of Mekong car since January 2011, the Pyeonghwa Paso 990, a sister model of the DFM. The supply of parts for the model is subject to the Chinese Dongfeng Motor Group. There is also since the Premio DX II now available as Pickup with removable roof. Visually, the model was adapted to the Premio MAX.
Corporate Structure
Investment and capital
- Total Investment: 35,995,000 U.S. dollars
- Legal capital: 20,000,000 U.S. dollars
Deposit ratio
- Saeilo Machinery Japan Inc. ( Nhật ): 51 %
- Sae Young International Inc. ( Hàn Quốc ): 19 %
- Veam ( Việt Nam ): 18 %
- Sakyno ( Việt Nam ): 12 %
Overview of the senior people on the position
Chu Tich Ong Sang Won Park