Miller Brewing Company

The Miller Brewing Company is the second largest American brewery based in Milwaukee. It is part of SABMiller. Miller has locations in Albany, Chippewa Falls, Eden, Fort Worth, Irwindale, Milwaukee and Trenton.

History

Foundation

In 1850, the brothers Charles and Lawrence Best left the family of her father Best and Company, to build their own businesses. In Milwaukee, the time was particularly influenced by German emigration flows, they founded the Plank Road Brewery ( also known as Old Watertown Plank Road Brewery ). Five years later, the German emigrant Frederick Miller bought them from the brewery for $ 2300 and renamed it to Milwaukee Brewery.

The proximity to the surrounding farms in the Menomonee Valley facilitated the procurement of raw materials. In addition, Miller was able to use the built of the best brothers cave system for storage and fermentation of the beer. In the following years he built the system on and let it dress up with bricks.

Because of the great distance to the nearest major city Milwaukee Miller was next to the brewery a home for unmarried workers build. In addition to their wages, these workers also received room and board.

Turn of the century to 1950s

In the 1880s, Miller led a number of technological innovations: 1883 Miller began bottling. Three years later, Miller was one of the first breweries in the world, the pasteurized their beer. 1887 led to a mechanical refrigeration system, so that beer could also ferment days. Previously, you had to store the beer in the traditional manner in caves and cool with ice blocks. Thus, one could now produce all year round. Frederick Miller died in 1888, whereupon his sons Ernest, Emil and Frederick with her ​​brother Carl took over the management of the company together. At that time, Miller was already among the ten largest American breweries with a total output of about 300,000 barrels per year. They left the brewery under the name of Frederick Miller Brewing Company Register.

1903 Miller High Life brand was introduced. 1904, the production was accelerated by the introduction of automatic systems. Ernest Miller died in 1922, whereupon his brother Frederick A. took over the presidency. At the time of Prohibition, Miller non- alcoholic beverages such as malt and soft drinks ago. 1936 cans were filled for the first time. The classic " six-pack " came in 1952 on the market. In 1949, the first time a million barrels of beer produced.

In 1947, Frederick C., the nephew of the President, after his death, the new head of the company. He set up a far-reaching program for company expansion, consequently, the sponsor contract with the Milwaukee Braves came about. Frederick C. died in a plane crash in 1954. His successor was Norman Klug, who continued the program.

In subsequent years, the breweries A. Gettelman Company ( 1961) were, General Brewing Corporation of Azusa (1965 ), Carling O'Keefe Brewery ( 1965) and WR Grace and Company (1966 ) the company connected.

Competition against Anheuser -Busch

Three years later, Miller was sold for $ 130 million to Philip Morris. At this time, the strategic goal was set to overtake the competitors Anheuser -Busch as a leader. In order to achieve this was set as before on marketing and product line expansion a much greater attention. Under the leadership of the heads of marketing John Murphy several campaigns have been launched, the Miller beer touted as " blue-collar " layer. Among other things, with the slogan " If you've got the time, we've got the beer" (basically, "If you have the time, we 've got the beer " ), revenues could be increased.

In the following decades, Miller expanded by the introduction of new brands and acquisition of competitors. In 1972, the Peter Hand Brewery was bought. In 1975, the Miller Lite brand was introduced that made the brewery within five years the second largest brewery in the U.S.. The introduction took Miller to the successful pioneer in lower-calorie range. Miller's competitors soon began with the production of its own light beers. In 1982, the Milwaukee's Best brand was introduced in 1986 Miller Genuine Draft. 1988 Miller acquired the Jacob Leinenkugel Brewing Company in Chippewa Falls.

The American beer market was dominated at that time by the competition of the largest national brewers, including Miller, Anheuser -Busch, Schlitz and straw. These disputes frequently ended in court. After other brewers brought their own versions of a light beer on the market, Miller tried unsuccessfully rights to the name " Lite " sue. Another time again tried Anheuser -Busch, the Miller Brewery on " misleading packaging description " ( " deceptive packaging" ) to sue. Miller had briefly introduced a product in the style of Löwenbräu beer before, then Anheuser- Busch's Michelob brand 10% market share lost. In a similar procedure Miller complained that Anheuser- Busch's brand " Natural Light " by no means "natural" is.

Despite the great success of the brands Miller Lite and Miller Genuine Draft was not able to catch up Anheuser -Busch. In 1988, President and CEO William Howell resigned. He was succeeded by Leonard J. Goldstein. In the early 1990s, stagnated in the American beer market. The three largest breweries, Anheuser -Busch, Miller and Coors, had to lay off workers. To allow the company to continue to grow, Miller rose through the acquisition of Molson Breweries in the Canadian market. In addition, the distribution rights to Foster's Lager and other imported beers were purchased in the USA.

Establishment of SABMiller

2002 the South African Breweries bought the majority of shares and Miller founded so that SABMiller, the second largest brewery group in the world, with a total output of over 130 million barrels per year.

2006 Miller bought the beverage company McKenzie River Corporation brands Sparks and Steel Reserve for $ 215 million from.

In 2008, the U.S. division of SABMiller and Molson Coors joined forces to joint venture Miller Coors. SABMiller holds 58 % of the shares, Molson Coors 42%. However, both partners have equal voting rights. The headquarters of the joint venture is in Chicago.

Beverage brands

The Hefestock used for some brands of beer is still the same, the founder Frederick Miller used in the 19th century.

  • Miller Lite
  • Miller Genuine Draft Miller Genuine Draft is cooled, unlike conventional beers right after the brewing process to approximately 1.5 ° C and filtered four times.
  • Miller 64
  • Miller High Life
  • Miller High Life Light
  • Miller Chill
  • Miller Midnight
  • Sharp's
  • Frederick Miller Classic Chocolate stock
  • Mickey's
  • Olde English 800
  • Milwaukee's Best
  • Milwaukee 's Best Light
  • Milwaukee's Best Ice

Miller holds the rights to the trademarks of Hamm 's Brewery:

  • Hamm 's Beer
  • Hamm 's Golden Draft
  • Hamm 's Special Light

This brand family was named after the original name of the brewery.

  • Icehouse
  • Icehouse EDGE
  • Red Dog
573356
de