Mobile Dating

Mobile dating allows people to get to know each other by means of mobile devices (mobile phone, smart phone, tablet PC) and to arrange dates with each other.

History and manifestations

An early form of mobile dating were SMS - based chat systems that emerged around 1995. The organizing company (referred to by insiders as " word - brothels " ) often worked with animators to move the customers to send premium SMS. The industry came through a raid by the prosecutor's office in Kiel in 2009 to a standstill.

The next generation of mobile dating services was established in 2004 and were designed as WAP pages and subsequently as simple versions of Internet pages.

Today, mobile dating services on the one hand as applications (apps ) appear for the smartphone operating systems iOS, Android, Blackberry and Windows Mobile, to which every user can flexibly road access. On the other hand, many people use on their mobile devices classic online dating offers an Internet Browser.

A decisive advantage over the dating services offered by the integrated many Mobile Dating Apps Real-Time Show ( engl. location-based services, LBS), which includes the current location of the mobile terminal.

Mobile dating market

Mobile dating has been designated by the San Francisco Chronicle in 2005 as " the next big step for the development of social life on the Internet". According to recent surveys, 2011 122 million monthly visitors with people worldwide on the dating portals - which were 14 million users via smartphones active.

The German mobile dating market is estimated at around 25 million euros. Worldwide, the mobile dating market is worth more: Experts estimate that the market was about 100 million U.S. dollars. One of the market leaders in the mobile dating apps in Germany include Badoo ( 32.5 % market share), Lovoo (18.4%) and FriendScout24 (15.6%). Other providers such as sympMe, Zoosk, Kizzle and iLove have a very small market share of just under 3 %. In addition take place depending on the online dating service from 7.2 to 16.9 % of all logins per day on mobile devices. Three quantitative studies on the user figures show the growth: In the spring of 2012, about 1 million, in the fall of 2012, already 2 million, in the spring of 2013, 2.7 million users there are worldwide more than 200 million users, of which an estimated 50 % but the registered accounts invalid, are double or inactive. The total number of downloads from the popular 25 Mobile Dating Apps in Germany is at 6 million - at the time November 2012 - estimated in May 2013, the number has already risen to 8.7 million.

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