Music in advertising

Promo Music is a means of advertising and brand communication serves the potential customer ( the target group) with a product to identify a performance of the advertisers. You should connect the image of a brand with a sense and thus improve / enhance the binding of the advertised product. Promo Music has become a separate genre of music compositions and for brands and advertising agencies composed / produced.

Contains the intro of the commercials a lot of music, then it is in the foreground. Is it only a little, then she stands in the background.

Promo Music is divided into the following forms:

• Signal ( short, mostly instrumental tone sequence)
• Audio logo / signature motif ( The product name is set to music )
• Jingle ( The slogan of the brand is set to music, such as " Haribo makes children happy and adults alike " )
• Werbesong

• ( Instrumental ) Background Music

Music in advertising is thus used of product differentiation and the strengthening of memories and impressions. Both criteria can be musically achieved through the following functions:

• Attention is energized
• It results in a positive mood
• The listener is treated mentally and emotionally, for example, in his childhood or vacation

Through the music, the listener an emotion associated with the advertised product, the music serves the greater recognition of a slogan / product name. In order to save license costs, often called sound - alikes are used, ie songs that composes so, texted and are produced that they sound like well-known hits and cult favorites. However, this Soundalikes ( in some contexts also called " Recomposition " ) are in the legal sense mostly independent, original compositions. The variations in the melody and in the text are often minimal.

Weblink

• Promotional song list (archive ) 2005-2012
• Promotional song list 2009- today