Namedropping
Name dropping ( English ) or reference designation originally referred to the behavior of giving by the constant mention of prominent names seem to really know the person referred to. Peter Collett called the name-dropping as the primary means next to the place dropping and the experience dropping to start a successful revaluation attempt to raise the social status: " [ It ] serves the common to us all need to be on the unanimous opinion ". Because of mediated talks famous name suggests the opposite, that this name holders him weighed appears.
In science
In further use Namedropping defined as behavior in the ( scientific) discourse, in which the mere call of famous names take the place of a substantive justification of one's own point of view. The aim of the user is to support their own arguments and to strengthen the weight of its own arguments by the expertise of third parties will be taken without further content related to their work in claim (see also argumentum ad verecundiam ). A second aspect is the effect that the lack of own knowledge behind the resignation of the undrawn authorities. In addition, the opposite is a sense of their own superiority mediated by the undrawn knowledge advantage. They especially like name dropping is used, for example, in the acknowledgments of social science junior works to emphasize the supposed rank of the work.
Göran Hägg is complemented by the notion of pseudo verification, the 've done it since the 1970s in the media world: "Even a fleeting mention of Wittgenstein or Plato makes most people so nervous that they no longer dare to do something about the idea itself objection ".
Add a counselor to technology scientific work is, however, too rare to find following well -intentioned followed advice: " Imitate her name dropping which, as the mere references to (not mostly or only superficially ) is called read literature, this posturing that we university teachers too often is practiced, not after. Even simple denials are part of the study and his learning. "
In marketing
In terms of marketing activities, the term refers to the process to repeat the name of the product, brand or company in any convenient or inconvenient opportunity to increase their visibility. What is meant is to put a product with a particular person or brand in conjunction to increase the recognition rate of the product. The prominence of the person or brand should signal here is that the product is especially attractive or important.
Professional counselors of all kinds and for every target group try their clientele Namedropping as a means of suggestion of competence and self-confidence to advise in sales and marketing. Sometimes name-dropping is only used for the expansion of social networks by using the name of the business partner will be interspersed any number of times.