Nuremberg International Toy Fair

Spielwarenmesse International Toy Fair Nürnberg ( Nuremberg Toy Fair ) is the largest toy fair in the world. It is open to trade visitors only the toy industry, representatives of the press and invited guests. The currently reigning Bavarian Prime Minister, who is the patron at the same time, opened the six-day trade fair every year in early February. Some 2,700 exhibitors from around 60 countries are at the fair before their innovations. In 2011, the fair was visited by 79,000 professional traders and buyers, 54 percent of them from abroad, the organizer of the International Toy Fair is the " Spielwarenmesse eG " based in Nuremberg.

History

Before the Second World War, the Leipzig Trade Fair was the most important meeting place for the toy industry. This site was unattractive but by the German division. 1949 decided Carl Ehmann (Märklin ), Arno Drottboom (Association of German toy retailer ), Hans Mangold ( Gama ) and Ernst Th Horn ( Toy Industry Association ) to establish a German trade fair for toys. As the site of the new exhibition was Nuremberg chosen because of its tradition as a toy city.

The first German Toy Fair took place from 12 to 18 March 1950 it involved 351 exhibitors and 4,321 trade buyers. The exhibition center with an area of ​​3,000 m2 covered the Wieselerhaus, the Municipal House Maxfeld, the Arts Museum, the Red Cross building Maxfeld and two tent halls. Due to the success founded on July 11, 1950 46 toy manufacturers a registered association for the organization of the fair. Since then, the fair is held annually.

1951 changed the Spielwarenmesse their logo. 1950, a single tower was used in reference to the towers of the Nuremberg city walls. The new logo shows a tower on a rocking horse. This character is used in variations until today.

In 1958, the offer was extended to international exhibitors. As part of the name of the show was changed. It was called " International Toy Fair Nuremberg ".

1973 pulled the Toy Fair a the newly built Exhibition Centre Nuremberg. Thus, the exhibition area of ​​35,000 increased to 52,000 m2.

In 1997 the name was changed to the fair today valid version. The show has since been " Spielwarenmesse International Toy Fair Nuremberg ".

2009 celebrated its 60th anniversary, the International Toy Fair. Here also 44 exhibitors were present for the sixtieth time with a booth. The exhibition area now covers 160,000 m2.

Topics of exhibitors

At the International Toy Fair every year about one million products are presented, including the seventy thousand novelties. The show is divided into ten product groups. These are (as of the 2010 Toy Fair ):

  • Model Construction, Hobbies
  • Model Trains and Accessories
  • Technical Toys, Educational Toys, Action Toys
  • Dolls, Soft Toys, Baby Articles
  • Games, books, learning and experimenting, multimedia
  • Festive and Trend Articles, Carnival
  • Wooden toys, arts and crafts, gift items
  • Creative Design
  • Sports, leisure, outdoor
  • School supplies, stationery

Product News

Since 2004 fair novelties are awarded " ToyInnovations " at the International Toy Fair. The winning products stand out due to their degree of innovation, product concept and creativity and playing idea of other novelties. A panel of industry representatives choosing the winners in eight categories (as of the 2010 Toy Fair ):

  • Trend Lifestyle
  • Emotion Experience
  • Creativity Design
  • Electronics and Engineering
  • Knowledge Learning
  • Fun Sport
  • Games Action
  • Ecology and Environmental Awareness

The organizer of the Spielwarenmesse International Toy Fair is the Spielwarenmesse eG. It was founded on July 11, 1950 under the name " German toy trade fair eGmbH " of a total of 46 companies. In 1958 it was renamed the " Toy Fair eGmbH " In 1973, in " registered Toy Fair and Cooperative". As organs act, the Executive Board, the Supervisory Board and the General Assembly.

2010 founded the Spielwarenmesse eG a wholly owned subsidiary, the " Toy Fair (Shanghai ) Co., Ltd.. ". This should in future take care of the Chinese exhibitors at the Spielwarenmesse International Toy Fair.

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