Objectified

Objectified is a documentary about the importance of everyday objects and the people who designed this. Directed by the filmmaker Gary Hustwit, who was known for his film Helvetica. The premiere took place on 14 March 2009 at the South By Southwest festival in Austin, Texas ( USA).

Based on interviews illuminated the film the creative process of some of the most influential industrial designers of the modern age, including Chris Bangle, Ronan & Erwan Bouroullec, Tim Brown, Dan Formosa, Naoto Fukasawa, Jonathan Ive, David Kelley, Bill Moggridge, Fiona Raby, Karim Rashid and Dieter Rams.