Olay

Olay (formerly Oil of Olay; abroad also: Oil of Olay or Olay ) is a brand name for facial skin care products for the Procter & Gamble - Group. It has a market share of 4.4 % in Germany and thus is at No. 3 behind with 16.8% Nivea and L' Oréal with 5.9%. The estimated annual turnover in 2009 amounted to 2.8 billion U.S. dollars worldwide.

For some time, the company will operate only as Olay, while omitting the addition of Oil of.

Test results

In a test in issue 5/2002 of the magazine Stiftung Warentest test section Oil of Olay Total Effects Time Resist from "good" (2.2 ). In the 2/2004 issue of the magazine tested the packaging of the same product was provided with the dubious title of " waste package ". In issue 5/2006, the day cream Oil of Olay Complete moisturizer with UV protection day reached only the "poor " because of the light protection proved inadequate.

Parody

The product was parodied by Otto Waalkes in a sketch with an advertisement for Eul of Olaf.